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As a blogger, you want a low bounce rate.
A low bounce rate means that when people come to your website, they’re visiting other pages. They’re clicking links in your menu and/or pages. In other words, they’re engaged.
If somebody comes to your website and leaves without clicking through to any other pages, it’s seen as a bounce.
Either they found exactly what they were looking for, or something in your page discouraged them from visiting other pages. Most often it’s the latter.
I started blogging several years ago and, in the beginning, I had no idea what a low bounce rate meant.
I was lucky enough to find some amazing step by step training that walked me through exactly what I needed to do to get my blog up and running.
Years later, when I’d been blogging for quite some time, I made the decision to sell my first blog and start The Ambitious Mommy.
Starting a new website would give me the ability to expand into areas I’d always wanted to write about, but didn’t really fit the niche I’d originally chosen.
With that in mind, I listed my website for sale.
I published all my website info and gave those that were interested temporary access to Google Analytics.
As people saw my website stats, I started getting the same question over and over.
“How did you get your bounce rate so low?!”
Others asked me to come write for them and offered to pay a decent amount if I would.
At first, I didn’t understand what all the fuss was about. I didn’t realize how uncommon it was to have such a low bounce rate.
After getting the same question from more than a dozen potential buyers, I decided to look into it to see what I had done to get it so low when I wasn’t even trying!
I studied my website and several others then read up quite a bit on what it takes to get a low bounce rate.
As I did, I found I was doing quite a few things that resulted in my low bounce rate. I wasn’t doing them intentionally, hoping for a low bounce rate. I was doing them because the initial training I’d gone through to build a successful website had instructed it.
8 Simple Things I Did to Get a Really Low Bounce Rate
1) Write Honestly About Things You Care About
My first website was focused solely on getting back into shape after a baby.
At the time, I had three boys and my third pregnancy had been really really rough. At times I couldn’t even walk.
After I had my baby, my body would not recover and got even worse.
I spent months researching what I could do and why everything had happened. I went through quite a bit to finally recover and learned so much in the process!
After everything I’d learned, I wanted to share it with other pregnant and postpartum mothers. I started my first website to give me a way to do that.
The purpose of my website was to help mothers completely avoid what I’d gone through. If they were already in the same boat, I wanted to show them how to get through it and recover without the months of research I’d had to do.
As I wrote each post, I kept that purpose and goal in my mind and wrote honestly about my experiences. It wasn’t easy because a lot of it was very personal.
Writing in that manner helps your readers to empathize with you. It draws in those who are going through the same thing and they’re more likely to visit other pages on your website to see what else you have. I didn’t write with that purpose in mind but that was the result I got.
2) Link to Other Pages on Your Blog
When you write each post, look for opportunities to link to pages you’ve written in the past.
If possible, every post should have at least one internal link in the content referencing something else you’ve written (ideally, it’d be more than one).
Your reader is already interested in what’s on the current page and this gives them a way to quickly find other things related to it.
It’d be nice if readers fell so in love with your content that they’d start reading everything you’ve written, but that’s not very likely.
Even if they found what they were looking for and were happy with it, they’re probably not going to go any further on your website unless you give them a reason to do so.
Internal links to related content are one of the best ways you can do that!
3) Make Use of Keywords
Keywords give you a way to attract readers that are specifically looking for your content.
If you’ve used them correctly, your posts will use low competition keywords on your topic that’ll make so you don’t have to compete with some of the bigger websites out there.
Most bloggers write their titles and content without considering keywords and they never get any real traffic to their website. However, if they’d changed their title just slightly they could have gotten very good traffic for the post!
For most of my posts, I use a keyword tool to find keywords that have good traffic and low competition.
I’ve found that the articles that I wrote using the keywords are far more popular than any of the others I’ve written. Years later, the ones that weren’t written using low competition keywords still have little to no traffic coming to them.
The tool I use does cost extra each month but, because of it, a good percentage of my traffic is organic. It comes from readers who look for something in Google, Bing, or other search engines and find my website in one of the first couple links.
I’ve never had a post rank on page one without using a keyword tool to keyword it right.
It depends on what you’re traffic strategy is. If you plan on getting all your traffic through social media, I wouldn’t bother using a keyword tool. However, if you do want readers from social media and search engines, a good keyword tool is a must!
4) Provide Quality Content
As you write each post, your ultimate goal should be to provide quality content to your readers.
It’s really obvious when a post was put together sloppily with little thought of the value it should be providing. It’s obvious when the end goal is to make a sale instead of help someone.
Every single post I write takes me quite a bit of time because I edit several times to make it as clean and helpful as possible. If research needs to be done, I do my due diligence to include everything that my reader might want to know.
Because of this, my posts are often longer than the average. I’m always trying to provide the highest quality content I’m capable of.
That shows through to your readers and gives you more credibility. Readers are more likely to visit other pages if they feel you’re a good reliables source of information.
5) Make Your Website Mobile Friendly
These days at least 70-80% of your traffic will be from mobile devices.
One of the biggest mistakes I made when I first started blogging was picking a theme that looked horrible on mobile devices.
The website looked fine on a desktop and that was where I did all my work.
It took me almost three months to realize that on mobile devices the navigation was all messed up, the posts weren’t optimized to be readable and it was a horrible user experience in every way!
It was so bad, almost every mobile user left the site within seconds of landing on any given page.
Luckily, this is really easy to fix. In most cases, it’s a matter of picking a theme that is mobile friendly.
You can test your website here to make sure it’s mobile friendly for your users.
6) External Links Should Open In a New Tab
It’s a good idea to use external links in your posts.
External links do quite a bit to help your SEO ratings.
They can be used to back up your posts, link to related content, link to relevant products and so much more.
However, if you open those links in the same tab, the chances of your reader ever coming back to your own site are very small.
Many of your readers might not even know how to get back if they wanted to. Others will go to the external content and never bother to come back because they forget to.
If you open links in a new tab it gives your readers a way to come back to your page. Once they close the tab that was linked to, your page will still be open for them to continue reading.
7) Use Short Paragraphs, Frequent Headers, and Bullet Points
I don’t know about you, but when I land on pages that have long paragraphs, little to no subheaders, and I can’t skim through them easily, I bounce.
I rarely get past the first two sentences if I read any of it at all.
Using frequent headers and bullet points gives your reader a way to skim your content to find the parts they’re most interested in.
Shorter paragraphs make so it’s not so daunting to read your content.
Look at your own browsing habits. What do you do when you come across a page that is all text with no subheaders? Do you get 1/4th of the way in 1/3rd or do you even read it at all? Your readers will do the same!
8) Use Images!
One of the best ways to make your content less daunting, especially if your posts are longer, is to make use of images.
Images make your posts more appealing and memorable for your readers.
It’s been shown time and time again that most people are visual learners. You can cater to that by using images wherever possible in your posts.
Getting a Low Bounce Rate Doesn’t Have to Be Hard
Many people take months, even years, to figure out how to get a low bounce rate. I was lucky to have mine was low from the beginning (after I made my website mobile friendly).
Without even trying, I was able to get a low bounce rate of 10% because of the steps in the training I paid for to learn how to be a successful blogger.
If you’re interested in signing up and building your website right from the start, you can find me there today and I’d love the opportunity to help you in any way you need.
What do you think of these ways to get a lower bounce rate? Do you use any of them on your website? Are you still struggling to get your bounce rate down?
Let me know by leaving a comment below!
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