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If you’re fed up with low numbers and feel like quitting your blog, I know exactly how you feel.
Most bloggers reach a point in their blogging journey where they’re ready to quit. They’ve worked months, or even years on end, with a particular goal in mind and failed to come even close to it.
Who wouldn’t feel like quitting after working countless late nights with nothing to show for it? Unless you’re a fellow blogger, you don’t understand that bloggers work harder on their blogs than most people do on their 9-5 jobs! Yet, after months, or even years of putting in that kind of effort, many of them have nothing to reinforce that their blog means something to anybody besides themselves.
I remember being at that point years ago a few months after I started.
My first blog was focused exclusively on postpartum recovery. I started it after my third son was born and I went through a really rough recovery.
Through my blog, I hoped to give other moms the resources and information they needed to avoid some of the things I’d gone through. I wanted the mothers who read my blog to have an enjoyable postpartum recovery.
With that goal in mind, I dove in. I literally gave it everything I had.
The next six months, I spent nearly every spare minute on my blog. Every day, I was researching different things and writing up new posts.
I loved it!
I Loved My Blog, But Did Anybody Else Care?
Though I enjoyed working on my blog and put in tons of effort to make sure my content was complete, relatable, and usable, I started to wonder if anybody else cared. Was anybody else benefiting from my work?
My traffic numbers stayed low, my earnings were minimal. It seemed no matter what I did, they never got much higher.
After six months, my total expenses were considerably higher than any income I’d earned from it and I just couldn’t afford it anymore. By then, I was sure nobody really cared about the things I was writing anyway. I’d given it all I had and put together what I thought was a great resource for postpartum mothers. Maybe it was time to quit and move on.
So I did. It was early May and I decided I was done blogging.
To my surprise, a month later, my traffic and my earnings jumped. Two months later I was having days where my traffic got as high as 20,000 visitors. It was insane!
My blog quickly turned a corner and from the month I “quit”, it’s been profitable. Even during months when I do absolutely nothing on it, it continues to bring in organic traffic, passive income, and engaged readers.
Since that time, I’ve learned so much.
If you’re feeling low and unable to meet your blogging goals, my hope is that I can give you the motivation and direction you need to keep going.
I know it’s sooo hard. It’s beyond frustrating, but you too could be 95% of the way there. Maybe all you need is a slightly different strategy. Maybe you just need a bit more time.
Whatever it is, here are 5 things to do when you feel like quitting your blog.
- 6 Huge Mistakes to Avoid When Blogging that Prevent Success
- 5 Critical Steps to Make a Successful Blog
- What Does it Really Take to be a Successful Mom Blogger?
5 Things to Do When You Feel Like Quitting Your Blog
Take a Break
Blogging is REAL, HARD WORK!
It is really easy to get burnt out.
Even if it’s something you’re really passionate about, you can only go so long with nothing to reinforce the value of your work before you get discouraged.
If you’re ready to quit your blog, the first thing you should do is TAKE A BREAK!
Yes, I know there’s so much work to be done, but it’ll be there when you get back. Sometimes all your blog needs is a little more time to start ranking in search engines. Sometimes, it just needs a little more time on social media.
Give it that time and take a well-deserved break for a week, a month or even two months.
Set a limit for how long your break will be. Enjoy the time off and don’t worry about your blog.
Once the time is up, come back to your blog and analyze your strategy.
Analyze Your Strategy
If you feel like you’re getting nowhere with your blog, you could be right.
There are 2 important questions you need to ask yourself.
- What is the goal/purpose for your blog?
- What are you doing to meet that goal? Do you have a well thought out strategy to meet your goal?
If your goal is to get 100,000 visitors a month, what are you doing to meet that goal?
It is never enough to publish new content blindly and hope you’ll get there once you have so many articles.
You need to know where you plan on your traffic coming from. Will it be from social media or search engines?
If it’ll be from search engines, you better be using keywords in your posts or you’re fighting a losing battle.
If you plan on it coming from social media, you need to constantly promote your content and get your stuff out there on the platform you’ve chosen (Instagram, Pinterest, Facebook, etc).
Whatever your goal is, you must have a well-planned roadmap that will help you get there. Remember the saying, “A ship without a captain to direct it, will never reach its destination no matter how long it’s at sea”.
Remember Blogging Takes Time
The hardest part about being a blogger is it takes time to see results.
When I say it takes time, I don’t mean a month or two. If you’re working at it and really giving it all you’ve got, it can take anywhere from 6-12 months before you start seeing solid results.
That’s if you’re working hard on it. If it’s just something you do on the side here and there and you have no specific goals, it’ll take much longer. Or, to be honest, you’ll never get there. Many people blog for years and make nothing because, to be blunt, they haven’t taken any of the steps to get where they want to be.
It takes real, hard work to make any blog successful, but when you finally start going uphill, it’s all worth it!
If your blog is still just a couple months old and you feel like you’ve been doing all you can to meet your goals, give it a little more time. Very few blogs take off and start meeting any milestones in the first six months. Even the most frugal blogs usually have a loss during those first 6 months when you look at income vs expenses.
I’m not saying there are no blogs that take off earlier than six months, but the ones that do are few and far in between.
If your blog is more than a couple months old and you’ve been working hard on it, something you’re doing is not working. Take the step from above and spend a good amount of time analyzing your strategy. Study other bloggers in your niche. What are they doing that you are not?
Are You Reaching Out to Other Bloggers?
I recently read an article about a fellow blogger who said he’d done everything the other bloggers had recommended and he still had nothing to show for it.
To make it worse, he’d done it several times, with more than one blog.
Finally, after failing three different times to get a blog to take off, he asked a fellow blogging friend to look at it. “Please tell me what I’m missing!” he asked.
His friend looked it over and said, “You’re doing nothing wrong. You’ve actually done a pretty good job! The problem is nobody knows who you are.”
As a blogger, you can’t just write great content and pray/hope that thousands of people will accidentally stumble across it.
While that will happen once in a great while, for the rest of us, it won’t.
You need to reach out to your fellow bloggers and get to know them. Ask about doing guest posts or even ask if they’ll give you a shout out on their blog or social media account.
If you have a product you’ve created, give it to them for free and ask them to try it. Ask if they’ll write about it or let you publish a guest post about it on their blog.
With this one simple change, you’ll be amazed at how quickly your numbers can change!
If you’re ready to quit, I highly recommend reading what happened when this blogger did just that.
Lastly, Maybe Blogging Really Isn’t for You
Like I’ve said over and over, blogging is plain hard work! Anybody who says it’s not hard or it only takes a little time has never tried it or they’re trying to sell you something.
It takes just as much time (even more) than a regular job and you’ll spend the first couple months working for free.
Some people just cannot do that. They need something that produces results or makes money right away, not 6, 12, or even 18 months down the road.
If you’re one of those people, there’s absolutely nothing wrong with that. It doesn’t mean you’re a failure. It doesn’t mean the ones who can do it are better than you. It just means you need to find something that works for you. Though blogging has amazing potential, it really isn’t for everybody.
If you’re ready to quit your blog because you think blogging really isn’t for you, read my post about signs it’s time to quit your blog.
On the other hand, if you still want to work on your blog but feel like you aren’t getting anywhere, please leave me a comment with any questions you have!
I’ve been through it several times on multiple blogs, and I would love to help you through it. I want you to have a BEYOND SUCCESSFUL BLOG that is reaching the goals you’ve set for it!
What do you think about these steps to take when you feel like quitting your blog? Have you reached that point on yours? Do you have questions for me? Let me know by leaving a comment below!
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