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If you’re looking for a way to bring in extra money or you’re looking for a good work at home opportunity, blogging is the way to go.
It’s not easy to make a successful blog, but the potential opportunities that come with it are infinite.
If you’re willing to put in the time and effort, the payoff can be incredible.
Successful bloggers can make anywhere from $5k a month to $100k+ a month. There really is no upper pay limit.
Whatever you want from your blog, you can get it, if you’re willing to do what it takes.
Sadly though, when it comes to blogging, for every major success, there are dozens (even hundreds) of failures.
So what separates the successful blogs from the failures? How can you make a successful blog?
Are the successful bloggers just lucky or do they know people that pull strings for them?
The honest answer is, no, they aren’t just lucky and nobody pulled strings for them.
They definitely got help along the way, but so can you if you decide to start your own blog.
The best thing about blogging is you hold all the keys in your hands.
It takes a lot of trial and error and most of all patience, but your success is entirely up to you.
If you’re willing to put in the work and take these 5 critical steps to make a successful blog, your blog will be a success.
1) Know What You Want From Your Blog and Write it Down
It sounds obvious, but too many people start a blog saying, “Oh I just want a way to earn extra money”.
That’s not good enough.
If you want a way to earn extra money, there are easier ways to do it that have a faster turnaround time.
So why should you consider blogging?
Well, though there are easier ways, most of them require you to work for every dollar made. As soon as you stop working, the income stops coming in.
You can build up a business that makes thousands a month, but as soon as you stop, the income goes straight to zero.
Blogging is different in that, once you’re established and your blog starts bringing in a steady income, that income continues to come in even if you take time off.
If you work 30 hours one week and take the next off, you can still earn a consistent income both weeks.
So what is your goal? What do you want from your blog that you can’t get from an hourly/salaried job?
Do you want a way to express yourself? Are you looking for a way to share your experiences with the world? Are you looking for a way to break free from the 9-5 work schedule most people are chained to?
Whatever it is you want, write it down. Include a statement of what it would mean if you could achieve that goal. What freedoms would you have?
Read it often to keep your mind focused on your goal.
Especially when things get hard and you get frustrated, come back to your list. Use it to remind yourself what you’re working towards and what you’ll have once you get there!
2) Define Your Blog’s Purpose
Now that you know what you want from your blog, you have to decide what you’re going to give in return.
What is your blog’s purpose and how is it going to serve its audience?
Napolean Hill put it perfectly in his book “Think and Grow Rich“.
One of Hill’s critical steps to achieve any monetary goal is defining what you’re willing to give in return for the monetary reward you’re looking for.
The most successful bloggers find what their audience needs, then do everything they can to provide it.
Alex and Lauren at CreateAndGo are a perfect example of this.
Today they have a successful blog that brings in more than 100k a month. I’m not kidding.
However, this is their third blog.
Their first blog provided little to no value to their readers. When it came down to it, the blog simply gave them a way to write about what they wanted to talk about instead of what their audience cared about it.
Nothing they did was for their readers and, as a result, they made no money with it.
They learned that if you want to have a successful blog, you must know your audience and what they need.
With that understanding, they’ve built a blog with the following courses that take you from start to finish of creating a successful blog.
- Launch Your Blog
- Make Money Blogging for Beginners
- Pinterest Traffic Avalanche
- Six Figure Blogger
- Pro Blogger Bundle
- Monetization Bundle
In each of their courses, Alex & Lauren emphasize that every decision you make for your blog should have the primary goal of providing value to your audience. The money will then come as a result of the value you provide.
3) Decide How You’re Going to Monetize Your Blog
If you’re looking for a monetary reward from your blog, you must know how you’re going to get it.
There are dozens of ways to make money with a blog.
You can write reviews as an affiliate, put ads on your website, create your own product, write sponsored posts, offer training, and so so much more.
As long as you’re fulfilling a need your audience has, you can make money.
The step a lot of bloggers miss, however, is defining what they’re going to do to monetize their blog.
They write and write and write until they’re blue in the face with little to no return.
Maybe they put an affiliate link here or ad there, but they don’t have a plan for making it profitable.
Maybe they fill their blog with ads but never build up enough traffic to make more than a few cents a day.
There’s not really a right or wrong way to make money through your blog, you just have to know you’re going to get to your goal.
Have you ever heard the phrase, “You can’t hit a target you can’t see?” or, “A ship without a captain will never reach its destination no matter how long it’s at sea?”
The same is true for your blog.
You must decide what your blog’s purpose is and how to monetize with that purpose in mind.
If all you’re going to have is ads, you better have a strategy to get millions of viewers to your website every month!
4) Stay Focused! Don’t Spread Yourself too Thin
Blogging is a lot of fun!
You get to spend your time focusing on things you really care about while helping those around you at the same time.
You’ll probably get dozens of ideas for new posts or even entirely new blogs that you want to start up.
During my first six months of blogging, I had almost a dozen completely different blog ideas/niches I was passionate about.
I could see myself working full time on almost all of them and thoroughly enjoying myself.
I knew ten blogs was too many so I picked my top four and I started working on all of them!
It was fun at first, but I quickly found myself spread way too thin.
A blog requires consistent upkeep and a lot of work. Especially in the beginning!
Not surprisingly, none of them went anywhere even though I was working until 2-3 in the morning almost every night.
I wiped myself out and didn’t have a lot to show for it.
There just wasn’t enough time in the day to give four blogs the attention they needed.
After a short time, I dropped two of them, leaving myself with just two.
Two blogs couldn’t be that bad, could it?
Things went much better when I just had two, but I still found myself gravitating to one blog and always putting the other on the back burner.
I had to force myself to find content for the second blog and, to be honest, I hated working on it.
My primary blog meant so much more to me. It was the place I felt I could provide the most value.
It took me over a year to give up on my second blog and put all my focus on just one blog.
I wish I had done that from the start.
Every minute I spent on the second blog, was a distraction that took away from my primary blog. It didn’t make me a single penny.
My primary one did take off, but it took more time then it needed to. It would have been successful sooner if I had kept my focus there and hadn’t tried to spread myself too thin.
With that said, make sure to give it a lot of thought! Where can you see yourself putting your time in and still enjoying it years down the road?
5) Don’t Give Up!
The most important step in building a successful blog is not giving up!
Every single blogger hits a wall where they feel like nothing they’re doing is working.
They’re tired and exhausted and have little to no monetary return to show for it.
The difference between the successful blogger and the unsuccessful one is, the successful blogger pushes through that wall.
No matter how many walls come up, they keep going.
If things aren’t working, they analyze their strategy. They find more training, they do their research. They do whatever it takes to find what they’re missing.
If you go at it with this type of persistence, you can’t fail.
Remember that list you wrote in the beginning. What is having a successful blog going to do for you? What is it going to mean to be free from the 9-5 workday most people are chained to?
Every hour you put in now is going to bring in a return that is at least tenfold if you stick with it and refuse to give up!
Are you just starting and wondering how to make a successful blog? What would a successful blog mean to you?
Let me know by leaving a comment below!
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